Reza Asad Al Huda Anupam

Associate Professor, Department of Graphic Design
University of Dhaka

Abstract

The impact of graphic design on the social, economic, cultural, political, and practical aspects of today's world is undeniable. Graphic design plays a crucial role in the promotion and artistic presentation of any service. It visually represents daily material elements and services that meet people's basic needs through specific design processes. Graphic design seamlessly integrates into all aspects of daily life. Notably, 'logo design' and 'brand identity' are two key areas of modern graphic design practice. These topics have been chosen as the main focus of this discussion to illustrate introductory visual and image communication. The selected topic has been examined through various related images.

Keywords

logo design, brand identity, graphic design, Bangladesh

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