Dr. Shuvash Chandra Sutar

Professor, Department of Graphic Design, Crafts and History of Art
University of Rajshahi

Abstract

The history of advertising is very ancient. The cradle of beginning was from the Mesopotamian civilization. In the course of time, the concepts of advertising have changed. But the objective remains unchanged. The clients always look for advertising agencies to circulate their advertising. According to need and perspective, the advertiser chooses the medium of advertising. The concept of advertising has helped to expand the business globally. In this paper, the researcher has shed lights on advertising agencies before the independence of Bangladesh and focused on post-independence period. The researcher has delimited the study between 1948-1999. 

Keywords

advertising, advertising agency, Bangladesh, Pre-Independence, Post-Independence

References

Some information in this article has been taken from the website of the relevant institution.